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Lakeland Verandahs: Transforming Outdoor Spaces in Dubai
Lakeland Verandahs, a renowned decking specialist from the North West of England, has successfully made waves in the Middle East by sealing a prestigious £1 million opportunity following their remarkable installation at the Aura Skypool—dubbed the world’s highest 360° infinity pool. Regularly frequented by celebrities such as Floyd Mayweather and Cristiano Ronaldo, the Aura Skypool not only represents a feast for the eyes but also a significant business venture for Lakeland Verandahs.
Overcoming Challenges with Expertise
Led by the dedicated father-son team of Russell and Sam Milburn, the installation of their premium ‘Solidek’ decking product spanned an impressive 800 square meters and took just three months to complete. The team demonstrated exceptional perseverance, often working through the night to align with the venue’s busy events calendar. This logistical agility is crucial; with heavy events constantly taking place, the fitters had to minimize disruptions effectively.
Innovating for a Harsh Environment
Recognizing the stringent requirements imposed by Dubai's climate, Lakeland Verandahs pioneered a distinctive ‘Aura’ color for the project, ensuring seamless harmony with the surrounding atmosphere. Russell Milburn pointed out the critical need for adaptation: “Hollow wood composite deck boards typically last only around twelve months in the Middle East, which is why our premium Solidek product holds substantial potential.”
Delivering Unmatched Durability
The durability and aesthetic appeal of Solidek quickly garnered positive feedback from the Aura Skypool management team, ensuring their approval to extend the decking work to the remainder of the pool area. Assessing the product’s reliability, Russell mentioned, “We proved that our product could outperform previous installations and endure longer in extreme conditions.”
Building a Future in the Region
The success of this momentous installation has set Lakeland Verandahs on an ambitious path, with goals to undertake 12 projects in the Middle East in their inaugural year. Ongoing negotiations with hotels, luxury villa owners, and commercial architects indicate a solid growth trajectory as the company anticipates reaching a £1 million revenue by mid-2025.
Empowering Local Talent
To bolster their operations in Dubai, the Milburns ensured a local installation team received rigorous training. This preparation empowers the local workforce to tackle similar projects independently, ensuring a sustainable skill transfer as Lakeland Verandahs builds its presence in the Middle East.
A Bright Horizon for Lakeland Verandahs
Despite focusing primarily on the UK market for the past 17 years, Lakeland Verandahs has experienced remarkable growth, achieving sales of £6 million last year. This successful venture into the export market could redefine their future, reshaping outdoor living spaces at luxury destinations worldwide.
Join the Movement towards Beautiful Outdoor Living
The stunning installation at Aura Skypool is not just a showcase of impeccable design and ingenuity—it's a testament to the power of adaptability and quality. Homeowners looking for durable, stylish outdoor solutions can glean inspiration from Lakeland’s innovative approaches. As they expand their influence across borders, they invite you to envision how such enduring elegance can transform your own outdoor spaces.
Take action today! If you’re considering a decking installation, now is the perfect time to explore customizable solutions that cater to your unique environment. Your dream outdoor oasis awaits!
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